Two prices, both quoted per domain, per month, in dollars. The awkward part is not the price. It is that nobody in the company can say how many domains there are, and the budget line is in kronor.
Automated SEO is sold as a subscription with an unusually clean price list, which is refreshing until finance asks for an annual figure. Then two things surface at once: the multiplier is the number of domains you decide to run a campaign on, and that number is a judgement nobody has made yet. This article works one twelve-month figure through in full, with every line shown, so the method can be copied against your own estate.
A per-domain price meets a company that never counted its domains
A Stockholm software company answers on more hostnames than its own team can list. The product site. A documentation subdomain on a different stack. A careers section on the applicant-tracking vendor's domain. A status page hosted elsewhere again. Frequently an old pre-rename domain still serving live copies rather than redirecting.
Each of those is a domain in the sense the price list means. None of them should automatically get a campaign. Deciding which do is the whole of the budgeting exercise, and it happens before any tier is chosen.
One more piece of arithmetic belongs at the top. The list is in dollars and your budget is almost certainly in kronor, so the line in your accounts moves with the exchange rate whether or not the subscription changes. That is not a hidden cost, but it is a variance your finance team will notice and would rather hear about in advance than in month seven.
The multiplier is a decision, not an inventory
Running a campaign on every property you own is the most common way to overspend here. The properties differ enormously in whether search work can plausibly do anything for them, and three of the five in the list above usually cannot justify a subscription of their own.
| Property | Has commercial queries | Can you change the pages | Campaign verdict |
|---|---|---|---|
| Product site (English) | Yes, and they convert | Yes, it is your codebase | Yes — this is the primary property |
| Documentation | Informational, high volume | Yes, through the build pipeline | Often, once the product site is running |
| Careers subdomain | Employer-brand queries only | Rarely, the vendor owns the template | No — different job, different budget |
| Status page | Almost none | No | No |
| Swedish pages on the main site | Low volume, high intent | Yes | Included already — same domain |
That last row saves more money than any other decision in this article. The Swedish section usually lives under the same hostname as the English one, so it is inside an existing subscription rather than beside it. Companies that assume otherwise budget twice for one domain.
AutoSEO, and the work it removes from your week
The cheaper tier is defined by the absence of a person in the loop. That is a genuine benefit for a team where nobody owns search, and a genuine limitation where the wording on the site is not negotiable.
AutoSEO — the loop runs unattended
For estates where nobody has search in their job description and the copy is not sensitive.
- Nothing to staff. Candidate terms are discovered from Search Console, live results and your own seeds, then prioritised without anyone reviewing the list.
- Placement without a brief. Links are built across a network of 230,000-plus partner sites rather than from targets you name.
- Recommendations arrive per URL. On-site proposals attach to specific pages, which is what makes them possible to act on or ignore individually.
- Analytics are not a separate line. The Search Console and rank-tracking views come with the tier, so reporting is not an extra purchase.
Twelve months of this tier on a single domain costs 1,788 USD, which is 149 multiplied by twelve. Worth stating plainly, because it is the figure most companies should compare everything else against before persuading themselves they need more.
FullSEO, and why a review gate matters here specifically
The second tier costs 500 USD per domain per month and adds control at three points: which terms are pursued, where links are placed, and whether a proposed change to the site ships without a person reading it.
FullSEO — automation with a veto
For sites where the exact wording is load-bearing and the terminology belongs to the product.
- You hold the veto on terms. Each candidate is approved, rejected or deferred by hand, and anything you leave alone falls back to the automatic route.
- Placement is aimed at a rating target. You set the domain-rating floor for backlinks rather than accepting whatever the network offers first.
- Copy does not ship unread. Human review mode holds on-site changes until someone approves the wording.
- People alongside the software. The tier includes SEO specialists, developers and writers, which is the part a subscription price usually does not cover.
The review gate is not a general nicety. It earns its cost in specific conditions, and a fintech in this city hits most of them: regulated claims that legal has already signed off, a product vocabulary where a renamed endpoint in marketing copy contradicts the documentation, and an English site that is the primary property rather than a translation, so a clumsy sentence is not a translation artefact but the thing everyone reads first.
Keyword selection
Tier one ranks candidates for you; tier two lets you approve, reject or defer each one.
- The candidate pool is identical
- Automatic fallback either way
Backlink placement
Tier one places across the network; tier two aims at a domain-rating floor you set.
- Same partner network behind both
- Different selection method
On-site changes
Model proposals against specific URLs, either applied directly or held for approval.
- Review mode is tier two only
- Proposals are per page
Analytics and reporting
Identical in both tiers: the Search Console views, rank tracking and the exports.
- Never a separate purchase
- CSV, JSON and PDF output
Placements are priced per slot, in fixed steps
Two placement types sit outside the subscription and are bought in fixed quantities rather than freely. Wikipedia placements cost 10 USD a slot and are ordered in steps of none, one, five or ten. PBN placements cost 1 USD a slot in steps of none, twenty, one hundred or five hundred.
| Type | Price per slot | Available steps | Cost at each step |
|---|---|---|---|
| Wikipedia placements | 10 USD | 0 · 1 · 5 · 10 | 0 · 10 · 50 · 100 USD |
| PBN placements | 1 USD | 0 · 20 · 100 · 500 | 0 · 20 · 100 · 500 USD |
Both are attached to a running campaign rather than sold separately, and they sit beside the tiers in the published price of the entry tier. The asymmetry in those two rows is the whole story. Ten Wikipedia slots cost 100 USD and five hundred PBN slots cost 500 USD, so the larger option offers fifty times the volume for five times the money. Volume is not the axis that matters.
Wikipedia slots carry a different constraint, which is that a placement has to survive contact with editors who did not ask for it. The realistic view is that both add-on types are marginal next to the subscription: in the worked example below they come to 270 USD against a total of 6,409, or a little over four per cent.
One constructed year, with every figure shown
Here is a plausible twelve-month sequence for a Stockholm company with an English-first product site and a documentation domain. It starts cautiously, escalates once there is evidence, and adds a second domain in the second half of the year.
| Months | Line item | Domain | Unit price | Quantity | Line total |
|---|---|---|---|---|---|
| 1–3 | AutoSEO subscription | Product site | 149 USD | 3 months | 447 USD |
| 4–12 | FullSEO subscription | Product site | 500 USD | 9 months | 4,500 USD |
| 5–12 | AutoSEO subscription | Documentation | 149 USD | 8 months | 1,192 USD |
| 6 | Wikipedia placements | Product site | 10 USD | 5 slots | 50 USD |
| 7 | PBN placements | Product site | 1 USD | 100 slots | 100 USD |
| 10 | Wikipedia placements | Product site | 10 USD | 10 slots | 100 USD |
| 11 | PBN placements | Product site | 1 USD | 20 slots | 20 USD |
The subscription lines come to 447 plus 4,500 plus 1,192, which is 6,139 USD. The add-on lines come to 50 plus 100 plus 100 plus 20, which is 270 USD. Added together, 6,139 and 270 make 6,409 USD for the year.
Two derived figures are worth carrying into the budget conversation. Divided across twelve months, 6,409 USD averages 534.08 USD a month, which is a smoother number than the actual invoices, since months one to three are far cheaper and months six to eleven carry the add-ons. And the subscriptions cover twenty domain-months in total — three plus nine on the product site, eight on the documentation domain — so 6,139 divided by twenty gives exactly 306.95 USD per domain-month.
What the same twelve months costs under simpler plans
The staged plan is not automatically the right one. It is worth seeing beside the two flat alternatives, because the differences are smaller than people expect and the coverage differs a great deal.
| Plan | What it covers | Twelve-month cost | Difference from the staged plan |
|---|---|---|---|
| Flat AutoSEO | One domain, tier one all year | 1,788 USD | 4,621 USD less |
| Flat FullSEO | One domain, tier two all year | 6,000 USD | 409 USD less |
| Staged plan above | Two domains, tiers mixed, placements | 6,409 USD | — |
The second row is the interesting one. For 409 USD more than a flat year of tier two on one domain, the staged plan also covers a documentation domain for eight months and buys 270 USD of placements. That is a better shape for most estates, and it comes from starting cheap rather than from negotiating anything.
- Three months of tier one is a cheap trial. At 447 USD you learn how the automation behaves against your site before committing to the higher tier.
- The second domain waits for evidence. Adding documentation in month five means the decision is informed by four months of data rather than by an assumption.
- Add-ons come last. Placements are bought once the pages they point at are worth pointing at, which is not true in month one.
- The currency line moves on its own. Billing runs through the platform's payment providers in dollars, so the kronor figure varies without anything changing.
Decisions with dates attached
A twelve-month plan is only sensible if it has decision points inside it. Three are enough, and each needs a question specific enough to answer with the analytics that come with the subscription.
Tier decision
Enough time has passed for first movement to be visible.
- Did anything enter the top 30
- Were on-site proposals usable
Second domain
Whether documentation earns a campaign of its own.
- Does it take real queries
- Can the build pipeline take changes
Placement review
What the slots bought, judged page by page.
- Look at the referring pages
- Ignore the placement count
Renewal shape
Which domain sits on which tier for the following year.
- Compare against 1,788 and 6,000
- Drop what did nothing
The evidence for those reviews accumulates whether or not anyone reads it. Stream, the assistant in the campaign area, keeps newly placed links with their donor rating and traffic, generated reports and to-dos in one chronological feed per project, which turns the month-nine question from an archaeology exercise into scrolling back through a filtered list. Comparing tiers directly is easier against the upper tier described in full than against a summary.
Where a campaign fits alongside structural work is a separate question, and the ordering matters: automation pointed at pages that cannot be crawled spends money on nothing. Our notes on technical and structural work cover that side, and the rest of the English writing sits in the blog archive.
Frequently asked questions
Is the price per domain or per website?
Per domain. A Swedish section under the same hostname as the English one is inside a single subscription; a documentation subdomain on its own hostname is a separate one. Counting your hostnames before comparing tiers is the step that changes the annual figure most.
Can we start on the cheaper tier and move up later?
That is what the worked example does: three months at 149 USD, then 500 USD from month four. The three cheap months cost 447 USD in total and give you evidence about your own site before the larger commitment. Moving in the other direction is equally possible.
Are 500 PBN slots at 1 USD better value than 10 Wikipedia slots at 10 USD?
They cost 500 and 100 USD respectively, and comparing them by unit price is the wrong frame. A larger number of low-quality placements does not outperform a smaller number of good ones, and neither add-on substitutes for the subscription work. If you buy either, buy a small step and look at what the referring pages actually are.
Does the 6,409 USD figure include the analytics and reporting?
Yes. The Search Console views, rank tracking, the generative research section and exports are part of the platform rather than separate purchases, so the only lines in the example are subscriptions and placements. That is why the total is made up of exactly seven items.
We budget in kronor. How should we handle a dollar price list?
Budget the dollar figure, then convert at whatever rate your finance function uses and mark the kronor number as approximate. The underlying subscription does not change when the rate moves, but your accounts will, and it is better to have said so at the start of the year than to explain it halfway through.
The useful part of a clean price list is that it can be checked. Two tiers at 149 and 500 USD per domain per month, two add-ons at 10 and 1 USD per slot in fixed steps, and a total that anyone can recompute from the line items — 6,139 in subscriptions, 270 in placements, 6,409 for the year. Whether that is the right shape for your estate depends on how many domains genuinely deserve a campaign, which is a question about your company rather than about the pricing.
If you want the figure for your own domains rather than a constructed one, the quickest route is to connect a property and look at what the tools report before committing to anything. You can set up a first domain in the panel in a single Google consent flow, read how the workspace is put together while the first data syncs, and check the detail in the product site before deciding which tier the domain belongs on.
