SEO ROI Calculator
Wondering whether SEO is worth the investment? Drag the sliders below and see instantly how much extra revenue increased organic traffic could bring your business — no sign-up required.
Your current numbers
These figures are estimates meant to illustrate the potential. Actual results depend on your industry, the competition and the strategy that is implemented.
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SEO isn't a cost — it's an investment that keeps delivering returns month after month. Unlike ads, the traffic doesn't stop when you stop paying.
What is SEO ROI and how do we calculate it?
SEO (search engine optimization) increases the qualified organic traffic to your website. More relevant visitors — with the same conversion rate and the same order value — means more customers and more revenue. The calculator takes your current traffic, multiplies it by the expected uplift and then works out how many extra visitors become paying customers.
Here's what the formula looks like:
- New traffic = current traffic × (1 + traffic uplift)
- Extra visitors = new traffic − current traffic
- Extra conversions = extra visitors × conversion rate
- Extra monthly revenue = extra conversions × average order value
- Extra annual revenue = extra monthly revenue × 12
The entire calculation runs directly in your browser — nothing is sent to a server and no sign-up is required. Ready to turn the numbers into real results? Our team in Stockholm will do a full analysis of your website and give you a clear plan to get there.
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